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Consent & Image Policy

Before-and-after photos and patient stories are only ever published with the patient's explicit, informed and dated consent. We record what was agreed, keep images honest and unretouched in any way that would misrepresent a result, and let patients withdraw consent. This policy explains how we handle patient imagery and testimonials so what you see on the site is genuine and consented — never stock or manipulated.

Explicit, informed, datedConsent
Patients can withdrawWithdrawal
No misleading retouchingEditing
Never passed off as patientsStock imagery

How we use patient images and stories

Any real before-and-after image, case study, review or video testimonial is published only after the patient has given explicit, informed and dated consent specifically for that use. We keep a record of the consent, including its date and scope, and patients can withdraw it — after which we remove the material from our control as far as reasonably possible.

Honesty of imagery

Before-and-after photos are shown in comparable conditions and are not retouched or edited in a way that would misrepresent the result. Where an image is illustrative rather than a specific patient's outcome, we label it as such. We never present stock imagery as a real patient, and we don't imply that anyone's result predicts yours — individual results vary.

How to spot misleading before-and-after photos

Because galleries influence such big decisions, it helps to know what an honest one looks like — on any site, not just ours. Trustworthy before-and-afters are shown in comparable lighting and angles, are labelled with the graft count, technique and how many months after surgery, and are presented as examples rather than promises. Be sceptical of images with no dates or details, results that look identical across many 'different' patients, obvious retouching, or any suggestion that your outcome will match a particular photo. A clinic that shows fewer but genuinely documented cases is more reassuring than one showing a flawless, context-free wall of photos.

Current status

Where consented, dated patient cases are available, they appear in our galleries with the graft count, technique and result month. Until a case has that documented consent, it is not shown, and nothing unverified or non-consented is used in its place.

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FAQ

Common questions

Are the before-and-after photos real?
Any real case is published only with the patient's explicit, dated consent, shown in comparable conditions and not misleadingly retouched. Where an image is illustrative, it is labelled as such — we never present stock imagery as a patient.
Are the before-and-after photos edited?
Genuine cases are shown in comparable conditions and are not retouched or edited in a way that would misrepresent the result. Where an image is illustrative rather than a specific patient's outcome, we label it as such. We never present stock imagery as a real patient.
Does a patient's result predict mine?
No one's result predicts yours — outcomes depend on your own donor supply, plan and healing, and individual results vary. We show before-and-after examples as illustrations of what's possible, never as a promise of what you'll achieve. A personal assessment gives a realistic sense of what's achievable for you.
Can a patient withdraw consent for their photos?
Yes. Consent is recorded with its date and scope, and a patient can withdraw it, after which we remove the material from our control as far as reasonably possible.
Do you use stock photos of patients?
No. We never present stock imagery as a real patient. Any real case is published only with the patient's explicit, dated consent, and anything illustrative is clearly labelled so you always know what you're looking at.

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